Coca Cola - a corporate case

This Case is about what happened when Coca-Cola experienced a high staff turnover and a big drop in sales…

This was the reason for a fundamental reorganization initiated by the leaders of the commercial sector and implemented together with the Sales HR Business unit.
As a result, the following year Coca-Cola recorded significant increase in sales and became the nursery of some of the best commercial and HR practices at the firm.

Learn more - how to manage a crisis like this and grab the good points from the case.

Lazar Drazeta will give you more insight in his Presentation: "Checking of employee turnover - a corporate case".

Lazar Drazeta, PhD

Experienced HR professional and Assistant Professor with a demonstrated history of working in the business environment and higher education industry. Former HR Business Partner in Commercial sector (Sales and Marketing, six sales regions, 400+ employees), responsible for: performance management, training and people development, coaching, job analysis and competence development, staffing, compensation and benefits, employee relations.