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European Business Forum 2017 - Thinkers 50

Don’t miss this unique opportunity to explore the big issues and best business ideas, to build new relationships, and to shape the agenda for European business. For two days we bring together some of the best thinkers and CEOs in the world focusing on the top issues of today.

As a business leader you attend several events, but you've never experienced an event like this. The European Business Forum helps you recalibrate how you see the world and explore the best new opportunities for innovation and growth. 

You get a 15 % discount on the conference, if you're a member of Lederne and sign-up through us.


Through talks, interviews and action labs you have the opportunity to connect and create new ideas with peers from across Europe, and solve on how you will lead your business forwards, and be the best leader you can be. Read more about the European Business Forum and the speakers at

Key Speakers:

Michael E. Porter, Harvard Business School, World’s #1 business thinker

Lars Rebien Sørensen, former CEO of Novo Nordisk, World’s #1 business leader

Marshall Goldsmith, World’s #1 leadership coach and author of “Triggers”

Rita McGrath, Columbia Business School, the world’s leading growth Expert


See host Peter Fisk explain why you should join The European Business Forum 2017:

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15 % Membership discount
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The price includes:

  • Attendance at European Business Forum 2017
  • Networking opportunities with some of the leading companies in Europe
  • Catering throughout the conference
  • Access to the galla dinner and Thinkers50 Europe Awards Tuesday evening

If you only want to participate on one of the days, you can sign-up for 7.350 kr. excl. VAT.

2-Day Forum Agenda

Day 1: New ideas


09.00 – 09.15: THE NEW AGENDA

  • Peter Fisk, the forum host, introduces the big themes for the next two days, and is joined by Thinkers50 founders Des Dearlove and Stuart Crainer.

09.15 – 10.00: THE ODENSE MOONSHOT

Ideas can change the world. How will you change your world? Google pioneered the concept of moonshot thinking – typically ideas that can solve big problems. We explore some of the world’s biggest moonshots right now.


  • Jonas Ridderstråle, Sweden’s most provocative business thinker shakes it all up, exploring the big new ideas for business in a high-tech high-touch world. Author of global bestseller Funky Business, Jonas has featured in Thinkers50 rankings three times, and is back with preview of his next book, and a big idea to get you thinking, challenged and inspired.

10.00 – 11.00: GLOBAL REMIX

The new context, part 1. How do you make sense of a colliding world? This “debate-style” session brings together three experts to explore what matters most, and what business should do next.

  • Alf Rehn is a Finnish academic with a lifelong love of trashy popular culture. Based at the Åbo Akademi University in Turku, he is author of Dangerous Minds and Trendspotting. He is also the funniest and most outrageous thinker you will ever meet, exploring issues of new technologies, power, exclusion, creativity and innovation, using counter-intuitive analyses of core assumptions within business.
  • Mona Hammami Hijazi is director at the Office of Strategic Affairs, Abu Dhabi Crown Prince Court. Her new book The Giving World offers a new approach to the many significant social and economic challenges faced by the developing world. These include tackling poverty and disease, reducing crime, and creating the infrastructure and security to foster economic prosperity.
  • Alexander Betts achieved fame with his TED talk ”Our refugee system is failing; here’s how we can fix it” and became a leading commentator on the rise of populism across Europe, and offers new solutions to a global problem. He is Professor of Forced Migration and International Affairs at Oxford University, and a Young Global Leader by the World Economic Forum.

11.00 – 11.30: NETWORKING BREAK


11.30 – 13.00: FINDING NEW GROWTH

The new context, part 2. Where are your best market opportunities for growth? Time to think smarter about your choice of markets, focusing investment and innovation where the future returns will be greatest.

  • Rita Gunther McGrath is an expert on strategic business growth in uncertain environments. She is strategy professor at Columbia University in New York, ranks at #9 on the Thinkers50 global list, and won the 2013 Thinkers50 Strategy Award. She is known for her work on strategy, innovation and entrepreneurship, including the development of discovery-based planning. Her most recent book, The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business sounds the death knell for competitive advantage.
  • Mark Esposito is a Harvard professor specializing in strategy for business, government and society. He is co-leader of Harvard’s microeconomics of competitiveness program, and is also a tenured professor at Grenoble School of Management in France. He advises the European Parliament on the EU systemic crisis, works with the World Economic Forum on innovation driven entrepreneurship and collaborative innovation, and has similar advisory roles in the Netherlands, Italy and India. He features on the Thinkers50 Radar.

13.00 – 14.00: NETWORKING LUNCH


14.00 – 14.30: LETTERS TO THE CEO

Thinkers50 asked the world’s top business thinkers to write a short letter to the CEOs of the world - saying what they see as the biggest challenge and opportunity for business right now. From Don Tapscott on the power of new types of networks, to Tom Peters on the enduring strengths of great leaders, Scott Antony on new approaches to strategy and Whitney Johnson on how to disrupt yourself, it is packed with challenge, inspiration and practical advice.

  • Des Dearlove and Stuart Crainer, launch the new book, developed in partnership with Canon Europe, and introduce the best ideas from the 50 letters.

14.30 – 1600: BIG TALK

The new agenda, part 1. How can Europe’s business harness the opportunities of this new world? In this session we harness the collective intelligence of the whole audience – the largest gathering of Europe’s business leaders - to defined the big issues and best ideas for business in Europe.

  • All morning speakers –Jonas, Alf, Mona, Alexander, Rita and Mark – come together for a rapid panel discussion that reflects on what they would do if they were CEO right now. Ideas to get us started.
  • Peter Fisk, with Des Dearlove and Stuart Crainer, facilitate a high-energy co-creation session involving the whole audience, to understand the big issues and ideas of business leaders in the room, including practical showcases of real strategies and innovations. The outcomes will be shaped them into a white paper, to be shared with all participants and business institutions and opinion-leaders across Europe – the new agenda for business.

16.00 – 16.30: NETWORKING BREAK


16.30 – 18.00: FUTURE BUSINESS

The new agenda, part 2. How does business need to change in a world, where blockchain has the potential to transform every process, where the new politics reshapes our attitudes to global brands and wealth creation, where new business models rewrite the text books of organization design, and new customer experiences transform consumer aspirations and expectations? Today’s final session is about new priorities to innovate smarter, grow faster, and be a winning business.

  • René Carayol is joined by some of the world’s leading CEOs to make sense of this new world, the new priorities, and what business needs to do differently to innovate, grow and win. Rene is a leadership expert, professor at Cass Business School, TV and radio presenter, CEO of Inspired Leaders Network, and author of a new book Spike! He promises a high energy and inspiring finale to the first day.

Day 2: Fast impact

08.30 - 10.30: EXPONENTIAL LAB

How do you make the future happen, smarter and faster? We get practical, and ask what leaders really need to do to make these great ideas happen, and to turn them into “exponential” growth.

  • Yuri van Geest, co-author of the bestselling book Exponential Organisations and fellow of the Singularity University leads a highly practical workshop, specifically for C-level participants. Yuri explores the fundamentally new ways startups and corporates are organized internally and externally to deal with disruption, exponential technologies and accelerated change.

10.30 - 11.00: NETWORKING BREAK



Growth is easy. Profitable is not. How can you create and sustain profitability and growth in changing markets, where competition is intense, and price pressure is immense?

  • Erin Meyer, INSEAD professor and author of The Culture Map, on how people from different cultures work best together, and why they sometimes don’t. She focuses on how the world’s most successful managers navigate the complexities of cultural differences in a global environment.
  • Antonio Nieto-Rodriguez, the world’s leading project management guru, on why everything is a project, and the new ways to implement strategic projects. He is the creator of the concept Projects Inc., which argues that project management is the lingua franca of the business. He is Director of Program Management at GlaxoSmithKline Vaccines. He is author of the The Focused Organization.
  • Deborah Rowland & Peter Terium. Peter is CEO of RWE, the German utilities business. Deborah is author of the forthcoming book Still Moving, talks to us about her big idea: dynamic disruption is all around us. She has personally led change in major corporations such as BBC Worldwide, PepsiCo and Shell, and now executive coach to many of Europe’s leading CEOs helping them to navigate large scale change. Together, they discuss how CEOs need to lead change

13.00 - 14.00: NETWORKING LUNCH


14.00 - 15.00: BIG TALK

Ideas are not enough. It takes decisive choices, but also agility, the right people and resources, and persistence to turn innovation into profitable impact. We challenge you, together and individually, to think about what this all means for your business, and how you will be the driver of action, delivery and performance.

  • All morning speakers –Yuri, Erin, Antonio and Deborah – come together for a rapid panel discussion that reflects on if they were CEO right now - what they would and wouldn’t do.
  • Peter Fisk, Des Dearlove and Stuart Crainer, facilitate a second high-energy co-creation session involving the whole audience, to explore what we as leaders need to do differently – to start, to stop, to change. The outcomes will add to the new white papers, to be shared with all participants and business institutions and opinion-leaders across Europe – the new agenda for business.

15.00 - 16.00: THE WINNING CEO

A unique discussion between the world’s leading CEO, and the world’s leading leadership coach. New markets with new challenges and new opportunities need new styles of leadership. We explore the secrets of the best performing CEOs, and what will they need to change and develop in order to be successful in the future.

  • Lars Rebien Sørensen is the “world best performing CEO” according to Harvard Business Review in 2015 and 2016, when he was President and CEO of Novo Nordisk. In one of his first appearances since his retirement, the Dane reflects on 40 years of corporate life, working across the world, and what he has learnt works and doesn’t work as a business leader. He also offers advice for the next generation of leaders, seeking to navigate an ever more complicated world.
  • Marshall Goldsmith is regarded as the world’s leading leadership coach. He is a pioneer in helping successful leaders achieve positive, lasting change in behavior. His success is built upon a very practical, no-nonsense approach to leadership. He is the New York Times bestselling author of MOJO, What Got You Here Won’t Get You There and Triggers: Creating behavior that lasts – becoming the person you want to be. He features at #5 on the Thinkers50 Global Ranking.


The European Business Lecture defines the agenda for business across the continent in the year ahead. How will Europe win in a fast and dynamic world? What are the priorities to deliver innovation and growth, and how have they changed?

  • Michael Porter, Harvard Professor of Strategy, #1 on the Thinkers50 Global Ranking, will define a new agenda for business in Europe. He will reflect on his early ideas about competitive advantage, and most significantly on his new ones on social progress. Regarded as the father of modern business strategy, Porter’s influence has been immense. His Five Forces framework was the definitive approach for decades and is still taught in every business school in the world. His more recent theory of Shared Value has led the way in a re-evaluation of the role and expectations of capitalism, including how smart, connected products are creating a technological revolution that will transform competition and have profound implications for society.
  • Des Dearlove and Stuart Crainer, founders of Thinkers50, will explain why Michael Porter is still the world’s number one business guru. They will be joined by the Mayor of Odense, and Vice Chancellor of the University of Southern Denmark to close the forum.


2 dage
Pris 14.685 kr. (ex. moms)
Medlemspris 12.485 kr. (ex. moms)